Marketing automation software is the high-tech platform that helps in optimally managing all marketing-related processes along with marketing campaigns across various channels. By using this software, it becomes possible for users to target leads with auto generated emails and messages that are relevant to them. The main aim of marketing automation software is to work along with marketing strategies and manage leads throughout so that they are converted into customers.
360Quadrants has released a quadrant on the best marketing automation software to help businesses make quicker and more informed decisions. Ranking Quadrants are generated post an analysis of companies (product portfolios and business strategies) and will be updated every three months based on market and regional analyses and developments in the marketing automation software industry. 360Quadrants conducts an in-depth SWOT analysis, which helps service providers learn about new opportunities and areas where they lag behind their peers. It also helps clients choose the most appropriate vendor for their requirements.
CATEGORIZATION OF MARKETING AUTOMATION SOFTWARE COMPANIES
360Quadrants has evaluated over 35 companies offering marketing automation software, out of which the top 23 vendors were categorized and placed on quadrants such as Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.
HubSpot Marketing Hub, Oracle Corporation, Acoustic, and Pardot have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy.
ClickDimensions, Kizen, and OntraPort have been identified as innovators as they have focused product portfolios, and an innovative business strategy which helps them in growing consistently.
Gamooga, Autopilot, Iterable, WebEngage, Marketo, Mautic, Drip, MoEngage, Resulticks, Nurture, GetResponse, and Cordial have been identified as emerging companies as they have a niche product offering but a poor business strategy.
Act-On, SAS Institute Inc., SharpSpring, ActiveCampaign, and Keap have been recognized as dynamic differentiators as they have an innovative portfolio of solutions and services.